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E-commerce · Website

Storefront rebuild thatdoubled conversion.

A direct-to-consumer brand had outgrown its original storefront — slow pages, a confusing checkout, and a mobile experience that felt like an afterthought. We rebuilt it from the ground up.

2.3x
Conversion rate
0K+
Monthly visitors
1.2s
Average page load
The challenge

A storefront the brand had outgrown.

Page loads crept past 4 seconds, checkout took seven steps, and over 70% of traffic was mobile on a site that was clearly designed for desktop first. Cart abandonment was high and climbing.

The approach

Mobile-first, checkout-first.

We rebuilt the storefront mobile-first from scratch, cut checkout down to two steps, and optimized every image and asset for speed — the whole site now loads in under 1.2 seconds on average.

What we built
1
Mobile-first product pages
Redesigned from the smallest screen up, with fast image loading and a simplified layout.
2
Two-step checkout
Cut from seven steps to two, with saved details and one-tap reordering for returning customers.
3
Performance overhaul
Image optimization, lazy loading, and a leaner tech stack brought load times down by over 70%.
4
On-site search & filtering
Instant search with smart filters, so shoppers find what they want without scrolling forever.
★★★★★

We knew mobile was where our customers were, but we didn't realize how much revenue we were leaving on the table until the new site launched.

F
Founder
Direct-to-consumer brand
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